Most new home based online entrepreneurs enter this industry by buying into some sort of business opportunity or Network Marketing company before they really understand what marketing really is all about.

This in and of itself is not a bad thing. Millions of dollars are made in most of these companies. The issue is that the people that actually make the money are people who KNOW what they’re doing. The simple fact is that most people don’t know what they’re doing, which leads to a very high failure rate.

Average home based business owner joins a company or program and is given a company replicated website and told to make a list and start pitching their opportunity and products to that warm list of family and friends. While there is nothing wrong with this approach to generate some activity, this is by far NOT the most effective or efficient way to build a business today.

Having only one option in trying to pitch and sell an opportunity to warm market friends or other untargeted people is similar to a rookie gold miner heading to the mountains to mine gold (totally clueless about how to mind for gold and with no tools).

There are other people who promote and sell tools and resources that help marketers promote their products and business opportunities. This is similar to the people who set up business to sell picks, shovels, and tools to the miners.

Historically, the people who made the most money during the gold rush were NOT the Gold Miners, but rather the entrepreneurs who were selling the picks and shovels.

How does this apply to you and Internet Marketing?

The same scenario is basically playing out online. The people who are making money consistently in this industry are those who are selling picks and shovels in the form of advertising, tools, resources training and information products to Online Gold Miners who are all trying to pitch and sell their business opportunities.

So who are the people making the MOST money? Who are the people who are building the most consistent, sustainable, long-term businesses?

The savvy entrepreneurs does both at the same time!

Why not be positioned as the savvy, Professional Gold Miner who also profits from offering picks and shovels to a massive and eager market that is expanding at an exponential pace… And you’ll be doing this in a leveraged ana automated way to ONE System.

Why both?

Most people searching for information on how to make money online have no interest what so ever in your product, or anyone’s product, service or network marketing company. The fastest converting prospects are not really interested in being put through the traditional pitch of a home based business and that is why most people find it hard to market.

It’s like what a very successful trainer in this industry, Perry Marshall say’s in his website.

“People who buy a drill are not interested in the drill… They are interested in making the hole.”

You stand a better chance of selling more drills by showing people how a drill will give them the hole they really want.

So in Internet Marketing, while most people continue to run around and desperately pitch their drills to others, the people making the most money are the ones selling the market first on how to use a drill to make a hole… People will always buy the How To information on making holes before they buy the actual drill. And if you are the one showing them and teaching them how to make holes, it stands to reason that they will buy drills from you too, and that is the benefit of using the Marketing System that begins by offering people the training, information, and tools, they need to learn how to market a business online. Once they gain confidence in their ability to market online they will be more likely to buy the actual business opportunity from you as well since you’ve built a relationship of trust and delivered value to them.

In short, you’ve GIVEN value to them with no expectation of anything in return and that is what builds a loyal following and repeat sales. And to do this correctly and make it simple, you’ll need to create an effective Front In Marketing Funnel designed to attract people faster, build a targeted lists where you will build a relationship of trust and generate immediate, upfront cash flow for your business.

This is the Drill that will always give you the results you are looking for… http://PureProfitAdvantage.com

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